Business

A new chapter in local business development opened in Shiprock with the soft launch of a full-service Ace Hardware store owned and run by a Navajo family enterprise with deep roots in the region.

On any given day inside Rio West Mall, shoppers passing by Asdzaa Boutique are met with a warm smile from owner Jeraldine Largo and a visual feast of silvery concho belts, beaded jewelry, and tasseled handbags

Four friends from Chinle High School embarked on a journey that intertwines cultural heritage with modern fashion. Their shared dream was to create a clothing brand that not only represented their Diné roots but also resonated with the contemporary world. This dream gave birth to KÓ SÓ, a brand that translates to “fire star” in Diné Bizaad.

Tyra Jeff, a 27-year-old coffee enthusiast, launched a new venture here to kick off the year. Before this, Jeff had served communities a cup of pick-me-up or something sweet to satisfy their cravings by running a mobile café in Twin Lakes, New Mexico, outside hospitals, and at local flea markets.

Nicole Johnny, who is Kiyaa’áanii and born for Tsi’naajinii, is on a mission to reshape the narrative for Indigenous entrepreneurs in the world of venture capital.