Lehi Sanchez expands Thunderhat Voice with eye on homecoming
Special to the Times | Donovan Quintero
Thunderhat Voice Company owner Lehi ThunderVoice Eagle, also known as Lehi Sanchez, talks about one of his hat design on July 3, 2024, in Long Beach, Calif.
LAS VEGAS, Nev.
Lehi Sanchez has never been one to stand still.
Known widely in the Indigenous art world as Lehi ThunderVoice Eagle, the Navajo entrepreneur and founder of Thunderhat Voice Company has spent years building a brand that blends high-end fashion with cultural storytelling.
Now, sitting in a corridor of Caesars Palace during the 2026 Reservation Economic Summit, he describes a business at an inflection point, still on the same path, he says, but shifting gears to meet the demands of a volatile economy and a vision that keeps growing.
“We’re on the same path. We’re just in a different space of it,” Sanchez said in an interview on March 25 at the summit. “We’re working towards doing textiles, continuing expanding our hat production, so being able to produce at a bigger level, and then also figuring out the wholesale, the retail, because we’re primarily online.”
That different space involves a strategic pivot away from the go-it-alone model that defined Thunderhat Voice Company’s early years in a Long Beach, California, warehouse.
To read the full article, please see the April 2, 2026, edition of the Navajo Times.
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Highway 264,
I-40, WB @ Winslow