NACE denies Diné-owned makeup line
Ahsaki Baa Lafrance-Chachere had a dream of selling her skincare and makeup line at Navajo Arts and Crafts Enterprise. Unfortunately, this won’t happen.
“I preach about supporting Native businesses, supporting each other and I can’t even get that on my own reservation,” she said. This was a devastating blow for a company that was created to uplift and support the Navajo people.
Part of the mission for Ah Shí Beauty is to show that people don’t have to fit Western beauty standards to feel or be beautiful. It’s important for Lafrance-Chachere that the models for her makeup line are Navajo to show young people they are beautiful too – especially since the makeup industry struggles with diversity.
She also wanted her Ah Shí Beauty products to be accessible to the Navajo people.
“Mostly all of my customers are from home,” Lafrance-Chachere said.
Last September she helped to organize the Navajo Nation Fashion Showcase during the fair. Many of her customers asked if her products would be available at NACE.
his is when Lafrance-Chachere began to contact NACE about selling her products in their stores.