Navajo Times
Saturday, April 12, 2025

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Reporter’s Notebook

As a Diné journalist reporting within and for my own community, I have come to understand that objectivity, while foundational to our profession, often coexists uneasily with cultural accountability.

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KÓ SÓ: A journey of passion and tradition

Four friends from Chinle High School embarked on a journey that intertwines cultural heritage with modern fashion. Their shared dream was to create a clothing brand that not only represented their Diné roots but also resonated with the contemporary world. This dream gave birth to KÓ SÓ, a brand that translates to “fire star” in Diné Bizaad.

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